Chapalusi Pasand Raja

I am not encouraging you to become one, But it is good to be surrounded by Chapalusi Pasand Rajas, During the 13+ years of experience in Information technology, to the current 4+ years of ride as a passionate photographer, People like to hear good things about them. There is an emotional goodness feel, It is… Continue reading Chapalusi Pasand Raja

End of the day – was a Life saved?

It is a story of my childhood friend who rocked the corporate world during his peak. Names of the characters have been changed to keep the privacy. My friend Sabari had been in to automobile car sales industry with an amazing experience and had an opportunity to work for a well known reputed bank to… Continue reading End of the day – was a Life saved?

Maruti rating has got to do with JD Power

For a month I have been researching on buying a new hatchback, had a Mahindra Renault Logan petrol GLX for 2 and half years and finally gave up on Mahindra’s marketing strategies of reducing the pricing of car. Imagine what happens to early adopters is a big middle finger. My criteria was responsive, economical, spacious… Continue reading Maruti rating has got to do with JD Power

The Art & Science of Seductive Interactions

Why only few interactions are successful? It is not just usability, there are few more things beyond to make users to stick on with your product or service.

Know you customers – need & usage

A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, “Why weren’t you successful with the Arabs?” The salesman explained, “When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had… Continue reading Know you customers – need & usage

Do Freebies players actually worry about the market?

The answer is simply No. Freebies players actually don’t worry about the market value, they just want their share. This brings to an interesting note. A store like Walmart or Saravana Stores (Chennai, India) wants to acquire a million copies of a product and shares it willingness with its distributors and their offering price being… Continue reading Do Freebies players actually worry about the market?

How Commercial Software, can fight against the Free Softwares?

Before you jumping in to making of a software you looked in to the market and realized there is enough market share. Now you made it, wanted to test them. You made it free as a beta Phase, you now started making commercial version of the same and by retaining the free version with limited… Continue reading How Commercial Software, can fight against the Free Softwares?