Know you customers – need & usage

A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, “Why weren’t you successful with the Arabs?” The salesman explained, “When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had… Continue reading Know you customers – need & usage

Do Freebies players actually worry about the market?

The answer is simply No. Freebies players actually don’t worry about the market value, they just want their share. This brings to an interesting note. A store like Walmart or Saravana Stores (Chennai, India) wants to acquire a million copies of a product and shares it willingness with its distributors and their offering price being… Continue reading Do Freebies players actually worry about the market?

How Commercial Software, can fight against the Free Softwares?

Before you jumping in to making of a software you looked in to the market and realized there is enough market share. Now you made it, wanted to test them. You made it free as a beta Phase, you now started making commercial version of the same and by retaining the free version with limited… Continue reading How Commercial Software, can fight against the Free Softwares?

Egg logic – apply to reduce Fuel price

The below mail was forward, I think it is worth a read for people who want to reduce the price of Petrol. If not many, I would like to still support this movement. Wish there was some website to educate people. A man eats two eggs each morning for breakfast.  When he goes to the… Continue reading Egg logic – apply to reduce Fuel price

What it takes to win in Marketing?

You must have had this aptitude test questions asked by some marketing guys or hot sexy ladies during interviews or during a casual talks. “Suppose you are the conductor, and there are 2 tracks, on one track 5 kids are playing which is the usual path for the train the track 1 and on the… Continue reading What it takes to win in Marketing?

Tested on animals – Mahindra Renault Logan

Event: Mahindra Renault Logan Drivathon Date: 25-12-2007 (Christmas Day) Venue: YMCA, Nanadhanam, Chennai Contact: S.Kumar Mobile:98409 47464 It is supposed to be fun rally organized by Mahindra Renault Logan to test the mileage of your Mahindra Renault Logan. Do you want to know who where the animals? and Who tested on them? and Who benefited… Continue reading Tested on animals – Mahindra Renault Logan

Why Mahindra Renault Logan, Renault Logan, Dacia Logan?

Dacia Logan Renault Logan Mahindra Logan Did you notice the contents of the links, Yes it is the same car. So ultimately it is Dacia Logan under the rebranded name of Renault and marketed in India under the name of Mahindra and Renault. So why choose a Logan? I just fell for the price and… Continue reading Why Mahindra Renault Logan, Renault Logan, Dacia Logan?