You must have had this aptitude test questions asked by some marketing guys or hot sexy ladies during interviews or during a casual talks.
“Suppose you are the conductor, and there are 2 tracks, on one track 5 kids are playing which is the usual path for the train the track 1 and on the track 2 has one kid playing, Now which track will you allow the train to pass through“
What would be your choice?
I choose the track 2 with the one kid, because I didn’t want all of them to die.
Here comes the Smart marketing guy’s answer. Hey, the 5 kids on the track 1 know that it is the usual path for the train. They expect the train to cross on this track, so they will move away. So don’t kill the single kid who doesn’t expect the train to pass on track 2.
Wow, a smart answer isn’t it.
Is there any one in the crowd wants to fight with this Smart Marketing ass.
Well I do, Did you ever notice the missing pieces of text from the above question.
Suppose you are the conductor, and there are 2 tracks, on one track 5 kids are playing which is the usual path for the train the track 1 and on the track 2 has one kid playing, Now which track will you allow the train to pass through. Well the 5 kids do know that the train passes through this track 1 apart from that, the kid on the track 2 also know that the train passes through track 1.
So ask the above question to a close friend to find the answer?, You will get the answers.
The trick comes by concealing vital information, Like saying it is obvious or known fact or even by jumbling words to make it look like it conveys the meaning.
So be careful, when you have conversation with a marketing guys and sexy marketing women too ;). Mostly they win by their words, it’s Ok to loose, but gain the experience.
That is marketing – all marketers are lairs. I didn’t say that, “Seth Godin ” said that.
Well I just pulling my close marketing friends in to debate.