Panic Mode, Self Destruction mode – The future of Mobile Phones.

Well I did watch the movie Mission Impossible 1,2 & 3. I am taking this to next level, I think it is high time for Mobile phones to have this feature of Self Destruction mode. Why?

You should have heard about the excellent feature of Mobile tracker from Samsung. Wow -  Awesome, That Awesome didn’t help my friend to get back his mobile.

What is Mobile tracker?
The owner of the mobile phone needs to store 2 sets of mobile number on to Samsung phone. After which in any case some one changes the SIM card of that mobile with a new SIM card, Immediately a SMS is sent to both the registered numbers of the new SIM card inserted or mobile phone number is revealed. So that the Owner can track who is currently owning his/her mobile.

Now back to story…

My friend had recently lost his mobile tracker enabled mobile phone, in spite of he calling up the current mobile owner, the phone has not yet reached his hands. He threatens to throw the mobile in to a WELL, rather he returns the mobile of fearing a plot to get captured by Cops.

So here is my simple suggestion, I am sure the mobile manufacturers are listening

This phone should have these features

1) Data Sync

2) Panic Mode

3) Self Destruction Mode.

Data Sync: Why can’t all data be backed up instantly or atleast every day, week or month, Well I suggest that to happen automatically on a computer through Wifi or any other method possible. As soon as the user authenticates a particular computer and when the user is well inside the network it should back up the new updates, with out even bothering the Mobile phone owner.

Panic Mode: As soon as you loose your mobile phone, you send an SMS to your mobile phone with some unique keys. From then on any SMS on that mobile phone received will be forwarded to the desired number set by you, All voice calls in conference mode. The data card datas are completely erased.

Assuming the thief is smart enough,  inserts a new SIM card, Panic mode automatically gets activated and any future communications are to shared with the 2 desired numbers already set by the owner of the Mobile phone. More of an enhanced mobile tracker. Let us say the thief is even more smart enough to have an SIM card inserted with little money re-charged, then SMS alone gets activated and when money recharged with sufficient money it should do with conference call.

Self Destruction mode: Assuming you spoke to the thief and is not ready for any deals. Then why the heck he should have your Mobile phone or even sell them. Start activating the Self destruction mode by just sending the SMS with a unique key, kindly note that SMS can be activated from any mobile phone. The mother board starts to melt down by alerting the user with a speaker phone voice activated for self destruction.

Happen to read from Seth Godin blog on

Gil lost his cell phone

I think Seth would appreciate my idea.

Kindly note: Mobile manufacturers, If you intend to use my idea, Kindly reward me. Let’s discuss.

Do Freebies players actually worry about the market?

The answer is simply No.

Freebies players actually don’t worry about the market value, they just want their share.

This brings to an interesting note.

A store like Walmart or Saravana Stores (Chennai, India) wants to acquire a million copies of a product and shares it willingness with its distributors and their offering price being half the selling price, and their selling price to consumers being 40 percent off on the product. Remember the distributor gets huge monitory benefit from this deal.

If you being the distributor will you sell the product to them?

If you say YES, you end up as slave to Walmart or Saravana stores, as consumers are going to flood their stores and killing the entire availability of that product in small stores. You being a distributor, the willingness to buy the product from you by small vendors is going to be nil.

If you say NO, what will be your conditions?
The condition has to be. Walmart/ Saravana Stores can sell the same product at 10-20% less than the MRP (maximum retail price) and if they want they can offer any freebies as their wish to promote sales.

In that way the value of the product is still not lost. If you remember the popular tamil magazine Kunkumam their intial offer was with lots of other products as freebies and still maintaining the MRP.

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How Commercial Software, can fight against the Free Softwares?

Before you jumping in to making of a software you looked in to the market and realized there is enough market share. Now you made it, wanted to test them. You made it free as a beta Phase, you now started making commercial version of the same and by retaining the free version with limited features for people to try.

Guess what? A new player comes and provides a me too version of the software for free, only revenue channel being advertisement inside the product.

How do you fight the free version?

Now let us look at same problem solved by the big software companies, I am just taking 2 examples.

  1. Microsoft Windows VS Linux
  2. Camtasia snagit VS Firefox addons Screen Grab VS WINK (Free)

Microsoft Windows – People continue to make fun of the “Blue screen of Death” in Windows, but funny bone people continue to run their machines with the same Microsoft Windows OS at least the majority of them.

When the threat came from Linux for Windows, I remember every media said that it was death of Windows and even now people say that web will be the new OS, that is still speculative.

What did Microsoft Windows do?
If I am not wrong, they came with lot of advertisements to educate users about the benefits of using Windows. They came with Windows XP SP1, SP2 & SP3 and fixed as much as they could. They executed it well.

I believe the marketing spend on Microsoft XP could have been almost or significantly nil when XP sales was at its peak. Word of mouth still holds good in business. Techies still continue to say XP is stable compared to Vista and there is no major innovation in Vista, that people have upgrade to Vista.

To say, we are still dependent on Microsoft for most of our office productivity. Aren’t we?

The second story is the most significant one. Their product is easy to create and it requires less effort and they still continue to be leaders in their USP. I am taking about TechSmith the makers of Camtasia Snagit.

They did face the similar issue of free software from the open source community.

The popularity of Firefox add ons created a market slow down for Camtasia Snagit and on top of that was the Freeware software called WINK, it did almost the same functionality of Snagit and it was free and forums was available for support.

How did TechSmith Camtasia Snagit fight?
Camtasia Snagit 7.2.5 the earlier commercial version of the software was given free.

Do you want to know why they made it free?
The story goes like this in the Indian shop vendors or Medical Shops, If you ask for a medicine and if it is currently out of stock, they will send one of their members to collect the same medicine from the medical store just opposite their store or even few streets away to procure the same and give it to their customers. It is that the customer gets a feeling that any medicine he needs can be obtained. And that he will come back to the same medical store if he needed one.

TechSmith didn’t want end users to try free software instead allowed users to try the previous commercial version for free.

I use Camtasia Snagit free edition as I experience the reliable, proven and easy to use screen capturing/recording software. BTW, I have already tried the software and its features, and even know each and every interface. It is just that it is easy to use, Comfortable. The only feeling being left out, that I am unable to use the advanced features, which are available in the current commercial version.

For the extra mileage they have contributed few projects called Jing Project and ScreenCast
That takes care of community etc etc

Final Notes: Winning over Free is difficult, but not impossible. If you believe in Free, you can’t win over Free. Undo the learning and fight against Free. If you wish to.

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What it takes to win in Marketing?

You must have had this aptitude test questions asked by some marketing guys or hot sexy ladies during interviews or during a casual talks.

Suppose you are the conductor, and there are 2 tracks, on one track 5 kids are playing which is the usual path for the train the track 1 and on the track 2 has one kid playing, Now which track will you allow the train to pass through

What would be your choice?
I choose the track 2 with the one kid, because I didn’t want all of them to die.

Here comes the Smart marketing guy’s answer. Hey, the 5 kids on the track 1 know that it is the usual path for the train. They expect the train to cross on this track, so they will move away. So don’t kill the single kid who doesn’t expect the train to pass on track 2.

Wow, a smart answer isn’t it.

Is there any one in the crowd wants to fight with this Smart Marketing ass.

Well I do, Did you ever notice the missing pieces of text from the above question.

Suppose you are the conductor, and there are 2 tracks, on one track 5 kids are playing which is the usual path for the train the track 1 and on the track 2 has one kid playing, Now which track will you allow the train to pass through. Well the 5 kids do know that the train passes through this track 1 apart from that, the kid on the track 2 also know that the train passes through track 1.

So ask the above question to a close friend to find the answer?, You will get the answers.

The trick comes by concealing vital information, Like saying it is obvious or known fact or even by jumbling words to make it look like it conveys the meaning.

So be careful, when you have conversation with a marketing guys and sexy marketing women too ;). Mostly they win by their words, it’s Ok to loose, but gain the experience.

That is marketing – all marketers are lairs. I didn’t say that, “Seth Godin ” said that.

Well I  just pulling my close marketing friends in to debate.

What can make application more successful?

After looking in to most of the online applications like delicious, flickr, wordpress, blogspot and much more, there is been something called control or what users want to have or show on their applications have shown to rule.

It doesn’t stop with the community application like flickr, wordpress and other. It could be applied to other applications or even domain specific. It could be a network monitoring software or a document editing software or photo editing software.

What I am actually trying to communicate is that the core application gives the desired functionality and the users are given an option to play around to express themselves different from each other by providing plugins or extensions which could relate with their personal interest.

For example
Assume that I use a network monitoring software being a system administrator when my core application is doing my job, well actually monitoring my network, what else would I like to show off or my interest would be

  1. My own personal presence online, what are the ways it could be my blogs, my flickr, my orkut, yahoo groups, IM etc
  2. or I might be even a contributor, who may not even blog but contribute in forums or make comments in blogs
  3. or just read tech news from different aggregators

So how should my application should be
My core application does the job, allows notification/alerts on the current news (eg. virus alerts for network administrators, a new tech on spam blocking etc)

When he reads these articles, he should be able to blog (export) to his wordpress, blogspot of use flickr etc from with in this application or even send this article as a mail to his boss or friends.
For eg. if you have been to groceries store or medical shops in India (cities), if some medicine or a product is not available, he wouldn’t say that he doesn’t have the product, he would send one of his men to fetch the product and give it to the customer. (building repetitive customer ),
so you could ask me does the shopkeeper gets anything and every thing the customer wants?
The answers is simple, what would interest his shop he would, what would his shop gain he would..

the above is just my thought process, if you are a network administrator, just let me know what you have in mind
in short “All work and no play makes Jack a dull boy”

to summarise, people like to control things what they own, would be ready to explore make a change if some one has on the community is contributing things which could improve/change their productivity.

Take my previous post Crazy about cars, The company allows to configure the toys, how about they have a site which allows people to contribute their designs

that could be a kick ass is my feeling

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People Write mails that I complain a lot

There have been Anonymous mails, that I crib a lot on the products/service which I accept to use, Well every body cribs they tell it to the closest circle of influence.

Things which I look for

  1. Service
  2. Value for money

there have been times where the quality of service can go down, but it is up to the service representative to give back the confidence that they will get the best results.

How many times each and every one of you felt that some things are not meant to be right and why people are just ignoring it.
At-least let me speak

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Credit cards VS Pizza – Rate of Interest VS Rate

Why that in India, they charge 2.75% PM (PM- per month) as Rate of Interest?
And remember most of cards are International ones like citibank, hsbc, standard chartered, Abn Amro and more. When we are talking about International market as a playground, Why Indians are made to pay a huge transaction charge. Take the same card in the US what would be the charge.

creditcards.jpg
Aren't Indians paying more in the international market.
When my friend from US comes here, he is so happy to use his credit card in India, the reason is low interest rates.

On the contrary?

You have heard about the Pizza Corner, Pizza hut and other in the Indian market which made it entry recently. Have you checked their bills for same variety and quantity of pizza they offer, the price is different.The same international pizza which is offered has a variation in prize. The Pizza hut is costly in chennai because they are international company and Pizaa corner was able to gel with the Indian society by starting a new company in India as "Pizza corner India Ltd". Which actually lowered the sales tax.

Why is the Indian Government keeping quiet on this?
Imagine a quiet a number of Credit card holders pay higher rate of Interest, and an Hungry Indian guy still can't affford to buy his lunch at Pizza Hut, well the later was a joke.

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