End of the day – was a Life saved?

It is a story of my childhood friend who rocked the corporate world during his peak. Names of the characters have been changed to keep the privacy. My friend Sabari had been in to automobile car sales industry with an amazing experience and had an opportunity to work for a well known reputed bank to… Continue reading End of the day – was a Life saved?

Maruti rating has got to do with JD Power

For a month I have been researching on buying a new hatchback, had a Mahindra Renault Logan petrol GLX for 2 and half years and finally gave up on Mahindra’s marketing strategies of reducing the pricing of car. Imagine what happens to early adopters is a big middle finger. My criteria was responsive, economical, spacious… Continue reading Maruti rating has got to do with JD Power

Kebab court @ AnnaNagar, Chennai, India

Yes it is an exotic Indian Cuisine, The ambiance is amazingly good, spacious. Well they can entertain corporate or private parties for 16 than people or more in a separate dining area. Food is excellent, service is good, Well be ready to spend 300+ RS / person. Yes both my kids felt it is exotic… Continue reading Kebab court @ AnnaNagar, Chennai, India

McDonald now @ AnnaNagar Chennai, Launch today

McDonalds Congrats, and thanks for bringing it to AnnaNagar Chennai. Ascendas Chennai outlet was a real pain. McDonalds covered the entire roundtana AnnaNagar for its promotion, check out the photos.OK the outlet is next to Shah's. See and download the full gallery on posterous

The Art & Science of Seductive Interactions

Why only few interactions are successful? It is not just usability, there are few more things beyond to make users to stick on with your product or service.

Know you customers – need & usage

A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, “Why weren’t you successful with the Arabs?” The salesman explained, “When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had… Continue reading Know you customers – need & usage

Do Freebies players actually worry about the market?

The answer is simply No. Freebies players actually don’t worry about the market value, they just want their share. This brings to an interesting note. A store like Walmart or Saravana Stores (Chennai, India) wants to acquire a million copies of a product and shares it willingness with its distributors and their offering price being… Continue reading Do Freebies players actually worry about the market?