Know you customers – need & usage

A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, “Why weren’t you successful with the Arabs?” The salesman explained, “When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had… Continue reading Know you customers – need & usage

Making of an unproductive Indian

These days I have been traveling by local train, the MRTS in chennai, While I was returning home the other day, it was 7:30 PM. I saw a juvenile girl singing some weird language song, While her younger brother been collecting money in the compartment where my friend and myself being present. I was so… Continue reading Making of an unproductive Indian

Do Freebies players actually worry about the market?

The answer is simply No. Freebies players actually don’t worry about the market value, they just want their share. This brings to an interesting note. A store like Walmart or Saravana Stores (Chennai, India) wants to acquire a million copies of a product and shares it willingness with its distributors and their offering price being… Continue reading Do Freebies players actually worry about the market?

How Commercial Software, can fight against the Free Softwares?

Before you jumping in to making of a software you looked in to the market and realized there is enough market share. Now you made it, wanted to test them. You made it free as a beta Phase, you now started making commercial version of the same and by retaining the free version with limited… Continue reading How Commercial Software, can fight against the Free Softwares?

What it takes to win in Marketing?

You must have had this aptitude test questions asked by some marketing guys or hot sexy ladies during interviews or during a casual talks. “Suppose you are the conductor, and there are 2 tracks, on one track 5 kids are playing which is the usual path for the train the track 1 and on the… Continue reading What it takes to win in Marketing?

Tested on animals – Mahindra Renault Logan

Event: Mahindra Renault Logan Drivathon Date: 25-12-2007 (Christmas Day) Venue: YMCA, Nanadhanam, Chennai Contact: S.Kumar Mobile:98409 47464 It is supposed to be fun rally organized by Mahindra Renault Logan to test the mileage of your Mahindra Renault Logan. Do you want to know who where the animals? and Who tested on them? and Who benefited… Continue reading Tested on animals – Mahindra Renault Logan

The Devil in my Mahindra Renault Logan

Meet the Devil right here. After I took my car from my first free service, I returned home and went to buy fruits along with my family. After shopping, we got in to the car, my wife and my son did enter the right side back door as the opposite doors was no were possible… Continue reading The Devil in my Mahindra Renault Logan