Perhaps a very very late reaction from my side. I am about to present you my perspective of how and why Coca cola got banned and which contributed to the whole of cola ban in India.
Before I start, I want all of you to know about Workers union Own Country, Sorry. God’s Own Country. Kerala has been a state for working class, Those who work stay outside Kerala and earn money for the family (Gulf or part of the continent) and a part of janatha does Business and politics. The rest are either jobless or pretty selfcontent with their lives with the little livelihood from fishing or construction work or coolie.
I probably feel Kerala would the state which might be holding the record for the highest number of hartals in the country. Me being mallu I am ashamed to share with other readers or rest of the community that the politicians and the workers union has been causing enough damage to the development of people in kerala.
Let me illustrate with a small example:
Assume you want to change granite tiles in your house. What do we do in chennai?
We go to the respective granite shop select the stuff,
- get few people to get the stuff loaded on to the mini van or lorry.
- Get the whole thing downloaded at your residence.
Now what happens at Kerala
You choose your favorite granite from the shop
You ask your people (5 numbers) to load the stuff in to the mini lorry, Oh sorry you can’t load it on your own with out getting permission from these coolies they have got thir own union who are at the shop area. Here is the deal, you need to pay money to local coolies whether you engage the local coolies from the shop area to get the stuff loaded in to the mini lorry or by your own people.
Now you got the stuff to home
What happens next is the same at your residence to. The local coolies at your area need to be paid and get the stuff unloaded.
What is the point of these coolies?
They say that their livelihood is lost, as we hire people from different places.
Ok now to the politicians
Any man who gets killed in controversy gets the state pride of a one day holiday (hartal). Do they know business or do they ever worry about others.
eg. Sadam got killed and the whole state went for hartal (the best part, the ruling party declared it). I accept you are fighting for the right cause, Why affect your own business and your own peoples livelihood
Now on the ban:
Where is the Coca Cola production unit is located?
Coca Cola is dependent on Bharata Puzha river, the production unit of coca cola at Palakkad is close to the river bed and have been happily utilizing the water for some time, Coca cola company never ever thought that people out here could be capable of doing things which could effect the companies growth.
First thing people said their livelihood would be lost because there is no enough water supply for irrigation (completely true)
Things got heated up, Coca cola company was not ready to close the unit at Palakkad they did what ever to keep the company running (bad idea to fight against the people rather than going for compromise).
People of kerala had no other choice other than to ban Coca Cola or Cola brand all together.
The had to bring the old issues to light about the pesticides used in cola. (As if there were no pesticides on other food products.)
There is one more company in palakkad, Which is running and doing business happily? Guess who?
United breweries (King Fisher)beer production unit is in same palakkad, Nothing happened to that company why?
Kerala has a large majority of population for the consumption of alcohol. For death, birth, sadness, happiness or any occasion alcohol finds to be the center of attraction.
Here are some links which I felt you should also read.
Points to Ponder
only two reasons
- Company set up at the wrong place on earth even after knowing that lots of companies got shut down in kerala and has track record
- Peoples attitude towards life. They are not ready to work, but would be ready to enjoy King’s Life (Politics & Workers Union)