Russian Dolls & Ogilvy’s Law


Russian Dolls

Originally uploaded by freshlysqueezed.

This is a famous quote from David Ogilvy

Ogilvy wrote that whenever someone was appointed to head an office of O&M, he would give the manager a Russian nesting doll. These dolls open in the middle to reveal a smaller doll, which opens in the middle to reveal a yet smaller doll…and so on. Inside the smallest doll would be a note from Ogilvy. It read: “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”


It is kind of inspirational for me and that David Ogilvy could understand on basic building blocks of Organization.


Image courtesy: freshlysqueezed

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One thought on “Russian Dolls & Ogilvy’s Law

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