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Nice concept, and Shabana Azmi actually delivers the punch for the Ad. As she is considered as the leading feminist, most men tend to look at the lines delivered on the hoarding addressing as better to “Go single after 40″ & the other ad says “Life begins after 40″
Note: The ad is about the lens, which doesn’t need to have 2 portions one for the short sight and the other long site. Now made single.
Hats off to the Art director and the copywriter.