Panic Mode, Self Destruction mode – The future of Mobile Phones.

Well I did watch the movie Mission Impossible 1,2 & 3. I am taking this to next level, I think it is high time for Mobile phones to have this feature of Self Destruction mode. Why?

You should have heard about the excellent feature of Mobile tracker from Samsung. Wow -  Awesome, That Awesome didn’t help my friend to get back his mobile.

What is Mobile tracker?
The owner of the mobile phone needs to store 2 sets of mobile number on to Samsung phone. After which in any case some one changes the SIM card of that mobile with a new SIM card, Immediately a SMS is sent to both the registered numbers of the new SIM card inserted or mobile phone number is revealed. So that the Owner can track who is currently owning his/her mobile.

Now back to story…

My friend had recently lost his mobile tracker enabled mobile phone, in spite of he calling up the current mobile owner, the phone has not yet reached his hands. He threatens to throw the mobile in to a WELL, rather he returns the mobile of fearing a plot to get captured by Cops.

So here is my simple suggestion, I am sure the mobile manufacturers are listening

This phone should have these features

1) Data Sync

2) Panic Mode

3) Self Destruction Mode.

Data Sync: Why can’t all data be backed up instantly or atleast every day, week or month, Well I suggest that to happen automatically on a computer through Wifi or any other method possible. As soon as the user authenticates a particular computer and when the user is well inside the network it should back up the new updates, with out even bothering the Mobile phone owner.

Panic Mode: As soon as you loose your mobile phone, you send an SMS to your mobile phone with some unique keys. From then on any SMS on that mobile phone received will be forwarded to the desired number set by you, All voice calls in conference mode. The data card datas are completely erased.

Assuming the thief is smart enough,  inserts a new SIM card, Panic mode automatically gets activated and any future communications are to shared with the 2 desired numbers already set by the owner of the Mobile phone. More of an enhanced mobile tracker. Let us say the thief is even more smart enough to have an SIM card inserted with little money re-charged, then SMS alone gets activated and when money recharged with sufficient money it should do with conference call.

Self Destruction mode: Assuming you spoke to the thief and is not ready for any deals. Then why the heck he should have your Mobile phone or even sell them. Start activating the Self destruction mode by just sending the SMS with a unique key, kindly note that SMS can be activated from any mobile phone. The mother board starts to melt down by alerting the user with a speaker phone voice activated for self destruction.

Happen to read from Seth Godin blog on

Gil lost his cell phone

I think Seth would appreciate my idea.

Kindly note: Mobile manufacturers, If you intend to use my idea, Kindly reward me. Let’s discuss.

Do Freebies players actually worry about the market?

The answer is simply No.

Freebies players actually don’t worry about the market value, they just want their share.

This brings to an interesting note.

A store like Walmart or Saravana Stores (Chennai, India) wants to acquire a million copies of a product and shares it willingness with its distributors and their offering price being half the selling price, and their selling price to consumers being 40 percent off on the product. Remember the distributor gets huge monitory benefit from this deal.

If you being the distributor will you sell the product to them?

If you say YES, you end up as slave to Walmart or Saravana stores, as consumers are going to flood their stores and killing the entire availability of that product in small stores. You being a distributor, the willingness to buy the product from you by small vendors is going to be nil.

If you say NO, what will be your conditions?
The condition has to be. Walmart/ Saravana Stores can sell the same product at 10-20% less than the MRP (maximum retail price) and if they want they can offer any freebies as their wish to promote sales.

In that way the value of the product is still not lost. If you remember the popular tamil magazine Kunkumam their intial offer was with lots of other products as freebies and still maintaining the MRP.

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How Commercial Software, can fight against the Free Softwares?

Before you jumping in to making of a software you looked in to the market and realized there is enough market share. Now you made it, wanted to test them. You made it free as a beta Phase, you now started making commercial version of the same and by retaining the free version with limited features for people to try.

Guess what? A new player comes and provides a me too version of the software for free, only revenue channel being advertisement inside the product.

How do you fight the free version?

Now let us look at same problem solved by the big software companies, I am just taking 2 examples.

  1. Microsoft Windows VS Linux
  2. Camtasia snagit VS Firefox addons Screen Grab VS WINK (Free)

Microsoft Windows – People continue to make fun of the “Blue screen of Death” in Windows, but funny bone people continue to run their machines with the same Microsoft Windows OS at least the majority of them.

When the threat came from Linux for Windows, I remember every media said that it was death of Windows and even now people say that web will be the new OS, that is still speculative.

What did Microsoft Windows do?
If I am not wrong, they came with lot of advertisements to educate users about the benefits of using Windows. They came with Windows XP SP1, SP2 & SP3 and fixed as much as they could. They executed it well.

I believe the marketing spend on Microsoft XP could have been almost or significantly nil when XP sales was at its peak. Word of mouth still holds good in business. Techies still continue to say XP is stable compared to Vista and there is no major innovation in Vista, that people have upgrade to Vista.

To say, we are still dependent on Microsoft for most of our office productivity. Aren’t we?

The second story is the most significant one. Their product is easy to create and it requires less effort and they still continue to be leaders in their USP. I am taking about TechSmith the makers of Camtasia Snagit.

They did face the similar issue of free software from the open source community.

The popularity of Firefox add ons created a market slow down for Camtasia Snagit and on top of that was the Freeware software called WINK, it did almost the same functionality of Snagit and it was free and forums was available for support.

How did TechSmith Camtasia Snagit fight?
Camtasia Snagit 7.2.5 the earlier commercial version of the software was given free.

Do you want to know why they made it free?
The story goes like this in the Indian shop vendors or Medical Shops, If you ask for a medicine and if it is currently out of stock, they will send one of their members to collect the same medicine from the medical store just opposite their store or even few streets away to procure the same and give it to their customers. It is that the customer gets a feeling that any medicine he needs can be obtained. And that he will come back to the same medical store if he needed one.

TechSmith didn’t want end users to try free software instead allowed users to try the previous commercial version for free.

I use Camtasia Snagit free edition as I experience the reliable, proven and easy to use screen capturing/recording software. BTW, I have already tried the software and its features, and even know each and every interface. It is just that it is easy to use, Comfortable. The only feeling being left out, that I am unable to use the advanced features, which are available in the current commercial version.

For the extra mileage they have contributed few projects called Jing Project and ScreenCast
That takes care of community etc etc

Final Notes: Winning over Free is difficult, but not impossible. If you believe in Free, you can’t win over Free. Undo the learning and fight against Free. If you wish to.

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Egg logic – apply to reduce Fuel price

The below mail was forward, I think it is worth a read for people who want to reduce the price of Petrol. If not many, I would like to still support this movement. Wish there was some website to educate people.

A man eats two eggs each morning for breakfast.  When he goes to the
grocery  store he pays 60 cents a dozen. Since a dozen eggs won’t last
a week he normally buys two dozen at a time. One day while buying eggs he
notices that the price has risen to 72 cents. The  next time he buys
groceries, eggs are 76 cents a dozen.

When asked to explain the price of eggs the store owner says, “The price
has gone up and I have to raise my price accordingly”. This store buys 100
dozen eggs a day.  He checked around for a better price and all the
distributors have raised their prices. The distributors have begun to buy
from the huge egg farms.  The small egg farms have been driven out of
business.  The huge egg farms sell 100,000 dozen eggs a day to distributors.
With no competition, they can set the price as they see fit. The
distributors then have to raise their prices to t he grocery stores. And on
and on and on.

As the man kept buying eggs the price kept going up. He saw the big egg
trucks delivering 100 dozen eggs each day. Nothing changed there.   He
checked out the huge egg farms and found they were selling 100,000
dozen eggs to the distributors daily. Nothing had changed but the price of
eggs.

Then week before Thanksgiving the price of eggs shot up to $1.00 a
dozen. Again  he asked the grocery owner why and was told, “Cakes and
baking for the holiday”.  The huge egg farmers know there will be a lot of
baking going on and more eggs will be used. Hence, the price of eggs goes
up. Expect the same thing at Christmas and other times when family cooking,
baking, etc. happen.

This pattern continues until the price of eggs is 2.00 a dozen. The man
says, ” There must be something we can do about the price of eggs”.

He starts talking to all the people in his town and they decide to stop
buying  eggs. This didn’t work because everyone needed eggs.

Finally, the man suggested only buying what you need.  He ate 2 eggs a
day. On the way home from work he would stop at the grocery and buy two
eggs. Everyone in town started buying 2 or 3 eggs a day.

The grocery store owner began complaining that he had too many eggs in
his cooler.  He told the distributor that he didn’t need any eggs.  Maybe
wouldn’t need any all week.

The distributor had eggs piling up at his warehouse.  He told the huge
egg farms that he didn’t have any room for eggs would not need any for at
least two weeks.

At the egg farm, the chickens just kept on laying eggs.   To relieve
the pressure, the huge egg farm told the distributor that they could buy
the eggs at a lower price.

The distributor said, ” I don’t have the room for  the %$&^*&% eggs
even if they were free”.   T he distributor told the grocery store owner
that he would lower the price of the eggs if the store would start buying
again.

The grocery store owner said, “I don’t have room for more eggs. The
customers  are only buying 2 or 3 eggs at a time.  Now if you were to
drop the price of eggs back down to the original price, the customers would
start buying by the dozen again”.

The distributors sent that proposal to the huge egg farmers but the egg
farmers liked the price they were getting for their eggs but, those
chickens just kept on laying.  Fin ally, the egg farmers lowered the price
of their eggs.

But only a few cents.

The customers still bought 2 or 3 eggs at a time. They said, “when the
price of  eggs gets down to where it was before, we will start buying by
the dozen.”

Slowly the price of eggs started dropping.  The distributors had to
slash their prices to make room for the eggs coming from the egg farmers.

The egg farmers cut their prices because the distributors wouldn’t buy
at a higher price than they were selling eggs for. Anyway, they had full
warehouses and wouldn’t need eggs for quite a while.

And those chickens kept on laying.

Eventually, the egg farmers cut their prices because they were throwing
away eggs they couldn’t sell.

The distributors started buying again because the eggs were priced to
where the  stores could afford to sell them at the lower price.

And the customers starting buying by the dozen again.

Now, transpose this analogy to the gasoline industry.

What if everyone only bought $10.00 worth of gas each time they pulled
to the pump?  The dealer’s tanks would stay semi full all the time.  The
dealers wouldn’t have room for the gas coming from the huge tank farms.
The tank farms wouldn’t  have room for the gas coming from the refining
plants. And the refining plants wouldn’t have room for the oil being off
loaded from the huge tankers  coming from the oil fiends.

Just $10.00 each time you buy gas. Don’t fill it up.  You may have to
stop for gas twice a week but, the price should come down.

Think about it.

As an added note…When I buy $10.00 worth of gas that leaves my tank a
little under quarter full. The way prices are jumping around, you can
buy gas for $2.65 a gallon and then the next morning it can be $2.15.
If you have your tank full of $2.65 gas you don’t have room for the $2.15
gas.

You might not  understand the  economics of only buying two eggs at a time
but,

you can’t buy cheaper gas if your tank is full of the high priced stuff.

Also, don’t buy anything else at the gas station; don’t give them any
more of your hard earned money than what you spend on gas, until the prices
come down…”

just think of this concept for a while.

………………please pass this concept around….reaching out to
the mass ..the world …..the universe

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What it takes to win in Marketing?

You must have had this aptitude test questions asked by some marketing guys or hot sexy ladies during interviews or during a casual talks.

Suppose you are the conductor, and there are 2 tracks, on one track 5 kids are playing which is the usual path for the train the track 1 and on the track 2 has one kid playing, Now which track will you allow the train to pass through

What would be your choice?
I choose the track 2 with the one kid, because I didn’t want all of them to die.

Here comes the Smart marketing guy’s answer. Hey, the 5 kids on the track 1 know that it is the usual path for the train. They expect the train to cross on this track, so they will move away. So don’t kill the single kid who doesn’t expect the train to pass on track 2.

Wow, a smart answer isn’t it.

Is there any one in the crowd wants to fight with this Smart Marketing ass.

Well I do, Did you ever notice the missing pieces of text from the above question.

Suppose you are the conductor, and there are 2 tracks, on one track 5 kids are playing which is the usual path for the train the track 1 and on the track 2 has one kid playing, Now which track will you allow the train to pass through. Well the 5 kids do know that the train passes through this track 1 apart from that, the kid on the track 2 also know that the train passes through track 1.

So ask the above question to a close friend to find the answer?, You will get the answers.

The trick comes by concealing vital information, Like saying it is obvious or known fact or even by jumbling words to make it look like it conveys the meaning.

So be careful, when you have conversation with a marketing guys and sexy marketing women too ;). Mostly they win by their words, it’s Ok to loose, but gain the experience.

That is marketing – all marketers are lairs. I didn’t say that, “Seth Godin ” said that.

Well I  just pulling my close marketing friends in to debate.

Future of softwares

This is just my wildest imagination, sometimes I get cranky, may come true… Well I am not Nostradamus for Information technology either.

We currently see a change the way the internet is operating, sooner our internet speeds will be equivalent to that of our local area network (LAN’s),  Desktop  softwares will be obsolete,  the only illegal software on a pc can just be the OS.

Enterprise to soho applications will move to the web as services, late adopters will be forced to make their desktop applications free so that they can sync with the online service sooner or later.

Companies will run their applications on behalf of the customers on servers grids or even serial main frame computers.  Where applications gets legitimate and revenue would be pay per use.

PC also might get obsolete or it may take other forms like your house hold items like table to refrigerators getting smarter or even the Mobile phones turned to powerful features of a PC.

all this could happen between 10 to 15 years from now i.e 2015 -2020

LEAVE STEVE JOBS ALONE!

Just happened to stumble upon justine’s blog, an ardent apple fan . Her video remarked to be either sarcastic or she really felt for Steve Jobs.

The whole world knows when you buy new Gadgets or Status icon products, they are meant to be bit pricey and as time passes by, old models have to give way for the new model products and the prices have to be slashed in order to keep the old one in the market to meet the manufacturing cost of the production.

I bought my Nokia N70 in India, when the product was just launched it was 25000 INR (USD 500 approx.) and 6 months down the lane it was 15000 INR (USD 300 approx.). Does it mean, we all send mails to Nokia.

What a crap, There are still Iphone users who believe that they have premium product or atleast an usable product.

Well I love Apple for the WOW/usability products, being an ardent fan of the PC for years, I do have second hand Ipod mini Apple did replace the batteries free of cost after 1 yr and would love to possess the Iphone when it hits the Indian market.

Steve I am not complaining, just get us the Iphone to India, even if you hike and reduce the price, there will Indians Apple fan who love your products.

One thing I would like to say “Steve you have crazy Apple fan, who makes crappy videos out of your name”

Justine: No hard feeling, If you felt the post is in appropriate, let me know. ( I am away for this weekend, no computers, no cellphones. Will respond soon.)

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What can make application more successful?

After looking in to most of the online applications like delicious, flickr, wordpress, blogspot and much more, there is been something called control or what users want to have or show on their applications have shown to rule.

It doesn’t stop with the community application like flickr, wordpress and other. It could be applied to other applications or even domain specific. It could be a network monitoring software or a document editing software or photo editing software.

What I am actually trying to communicate is that the core application gives the desired functionality and the users are given an option to play around to express themselves different from each other by providing plugins or extensions which could relate with their personal interest.

For example
Assume that I use a network monitoring software being a system administrator when my core application is doing my job, well actually monitoring my network, what else would I like to show off or my interest would be

  1. My own personal presence online, what are the ways it could be my blogs, my flickr, my orkut, yahoo groups, IM etc
  2. or I might be even a contributor, who may not even blog but contribute in forums or make comments in blogs
  3. or just read tech news from different aggregators

So how should my application should be
My core application does the job, allows notification/alerts on the current news (eg. virus alerts for network administrators, a new tech on spam blocking etc)

When he reads these articles, he should be able to blog (export) to his wordpress, blogspot of use flickr etc from with in this application or even send this article as a mail to his boss or friends.
For eg. if you have been to groceries store or medical shops in India (cities), if some medicine or a product is not available, he wouldn’t say that he doesn’t have the product, he would send one of his men to fetch the product and give it to the customer. (building repetitive customer ),
so you could ask me does the shopkeeper gets anything and every thing the customer wants?
The answers is simple, what would interest his shop he would, what would his shop gain he would..

the above is just my thought process, if you are a network administrator, just let me know what you have in mind
in short “All work and no play makes Jack a dull boy”

to summarise, people like to control things what they own, would be ready to explore make a change if some one has on the community is contributing things which could improve/change their productivity.

Take my previous post Crazy about cars, The company allows to configure the toys, how about they have a site which allows people to contribute their designs

that could be a kick ass is my feeling

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People Write mails that I complain a lot

There have been Anonymous mails, that I crib a lot on the products/service which I accept to use, Well every body cribs they tell it to the closest circle of influence.

Things which I look for

  1. Service
  2. Value for money

there have been times where the quality of service can go down, but it is up to the service representative to give back the confidence that they will get the best results.

How many times each and every one of you felt that some things are not meant to be right and why people are just ignoring it.
At-least let me speak

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Credit cards VS Pizza – Rate of Interest VS Rate

Why that in India, they charge 2.75% PM (PM- per month) as Rate of Interest?
And remember most of cards are International ones like citibank, hsbc, standard chartered, Abn Amro and more. When we are talking about International market as a playground, Why Indians are made to pay a huge transaction charge. Take the same card in the US what would be the charge.

creditcards.jpg
Aren't Indians paying more in the international market.
When my friend from US comes here, he is so happy to use his credit card in India, the reason is low interest rates.

On the contrary?

You have heard about the Pizza Corner, Pizza hut and other in the Indian market which made it entry recently. Have you checked their bills for same variety and quantity of pizza they offer, the price is different.The same international pizza which is offered has a variation in prize. The Pizza hut is costly in chennai because they are international company and Pizaa corner was able to gel with the Indian society by starting a new company in India as "Pizza corner India Ltd". Which actually lowered the sales tax.

Why is the Indian Government keeping quiet on this?
Imagine a quiet a number of Credit card holders pay higher rate of Interest, and an Hungry Indian guy still can't affford to buy his lunch at Pizza Hut, well the later was a joke.

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