Do Freebies players actually worry about the market?

The answer is simply No.

Freebies players actually don’t worry about the market value, they just want their share.

This brings to an interesting note.

A store like Walmart or Saravana Stores (Chennai, India) wants to acquire a million copies of a product and shares it willingness with its distributors and their offering price being half the selling price, and their selling price to consumers being 40 percent off on the product. Remember the distributor gets huge monitory benefit from this deal.

If you being the distributor will you sell the product to them?

If you say YES, you end up as slave to Walmart or Saravana stores, as consumers are going to flood their stores and killing the entire availability of that product in small stores. You being a distributor, the willingness to buy the product from you by small vendors is going to be nil.

If you say NO, what will be your conditions?
The condition has to be. Walmart/ Saravana Stores can sell the same product at 10-20% less than the MRP (maximum retail price) and if they want they can offer any freebies as their wish to promote sales.

In that way the value of the product is still not lost. If you remember the popular tamil magazine Kunkumam their intial offer was with lots of other products as freebies and still maintaining the MRP.

Technorati Tags: sales, distributor, small stores, marketing, freebies, free, chennai, India

How Commercial Software, can fight against the Free Softwares?

Before you jumping in to making of a software you looked in to the market and realized there is enough market share. Now you made it, wanted to test them. You made it free as a beta Phase, you now started making commercial version of the same and by retaining the free version with limited features for people to try.

Guess what? A new player comes and provides a me too version of the software for free, only revenue channel being advertisement inside the product.

How do you fight the free version?

Now let us look at same problem solved by the big software companies, I am just taking 2 examples.

1. Microsoft Windows VS Linux
2. Camtasia snagit VS Firefox addons Screen Grab VS WINK (Free)

Microsoft Windows – People continue to make fun of the “Blue screen of Death” in Windows, but funny bone people continue to run their machines with the same Microsoft Windows OS at least the majority of them.

When the threat came from Linux for Windows, I remember every media said that it was death of Windows and even now people say that web will be the new OS, that is still speculative.

What did Microsoft Windows do?
If I am not wrong, they came with lot of advertisements to educate users about the benefits of using Windows. They came with Windows XP SP1, SP2 & SP3 and fixed as much as they could. They executed it well.

I believe the marketing spend on Microsoft XP could have been almost or significantly nil when XP sales was at its peak. Word of mouth still holds good in business. Techies still continue to say XP is stable compared to Vista and there is no major innovation in Vista, that people have upgrade to Vista.

To say, we are still dependent on Microsoft for most of our office productivity. Aren’t we?

The second story is the most significant one. Their product is easy to create and it requires less effort and they still continue to be leaders in their USP. I am taking about TechSmith the makers of Camtasia Snagit.

They did face the similar issue of free software from the open source community.

The popularity of Firefox add ons created a market slow down for Camtasia Snagit and on top of that was the Freeware software called WINK, it did almost the same functionality of Snagit and it was free and forums was available for support.

How did TechSmith Camtasia Snagit fight?
Camtasia Snagit 7.2.5 the earlier commercial version of the software was given free.

Do you want to know why they made it free?
The story goes like this in the Indian shop vendors or Medical Shops, If you ask for a medicine and if it is currently out of stock, they will send one of their members to collect the same medicine from the medical store just opposite their store or even few streets away to procure the same and give it to their customers. It is that the customer gets a feeling that any medicine he needs can be obtained. And that he will come back to the same medical store if he needed one.

TechSmith didn’t want end users to try free software instead allowed users to try the previous commercial version for free.

I use Camtasia Snagit free edition as I experience the reliable, proven and easy to use screen capturing/recording software. BTW, I have already tried the software and its features, and even know each and every interface. It is just that it is easy to use, Comfortable. The only feeling being left out, that I am unable to use the advanced features, which are available in the current commercial version.

For the extra mileage they have contributed few projects called Jing Project and ScreenCast
That takes care of community etc etc

Final Notes: Winning over Free is difficult, but not impossible. If you believe in Free, you can’t win over Free. Undo the learning and fight against Free. If you wish to.

Technorati Tags: software, free, commercial, fight, microsoft, Linux, techsmith, camtasia, Snagit, Jing, Screencast, story, advertisement, revenue, marketshare

College Students, Bee a smart Lender – use LendBee

Photo Courtesy: Rosie Hardy

Imagine countless books for reference on top of your semester books, Carrying them, taking care of them is a much pain. Here is a cool solution which will make you feel better

Lendbee is a system which allows you to share books, CD, DVD, Movies, Magazines, Ebooks and those online manuals which you can actually share with a closed group of friends and college juniors. The best part is no ones else knows what materials you share except the ones on your group.

Bee a smart Lender and let some one take care of your materials and how to place them in their apartments, when you need them back, the lendbee allows you to track the materials on who currently has them.

So check the lendbee today, remember knowledge is power, so can even expect your friends to share materials which you can get them for free.

Technorati Tags: free, books, CD, DVD, Movies, Magazines, Ebooks, lendbee, social networking

Time to think about the Girl child & career oriented Women

[Credits: Mastronardi]

I don’t blame the women nor the girl child in the first place. I blame myself being part of this, and I think it is the right time to make some changes to help them out.

When was the last time you burned midnight oil to help your Mom or Wife, when they were having a normal fever?

1. I love my mom very much, it is that I take her granted that I don’t heed to her advice, some times don’t even suggest to take care of her health.
2. In my family any thing in terms of health goes wrong with men (my dad, me and my son). Women (My mom, My wife) seemed to worry a lot, and some times they don’t worry about their own health and burn midnight oil to help us out from running temperature.

About the girl child:
Looking at the number NEWS in India, that raising a girl child is often considered burden. Their main worry is Dowry system, which is slowly getting wiped out.

1. Girl child getting aborted
2. Girl child getting killed just after birth
3. Girl child being in worst child labor
4. Girl child being consider less superior in schools
5. Girl child molestation in schools
6. Girl child rape
7. and what not

What are women for?
Don’t blame me for saying women are sex toys, women have a primary goal in life. To give birth to a child. The trait for women is women and not men, their physical appearance when compared to men make them weaker to abide to what men commands. Just because of a command, does the women have to abide by it, think it over, usually (mother/ sisters – in laws) plead or force them to obey the orders.

So what are men for?
Men have more responsibilities, taking care of their children and women, so lies lot of sub tasks as men are usually consider stronger when compared to women generally termed “weaker sex” it is in terms of physical appearance.

About Career Oriented woman:
As India is becoming the fastest growing nations in the world and there is good increase in the women entrepreneur in every field. Well that is good welcome. The sorry state is that women get married after mid 30′s, by worrying about their career. And some don’t even marry, well looking at the above problems they faced during their growing years, they become more matured in state of mind of not getting in to relation. Some feel when in need they get… Well that is true for women and not men.

What does that mean, if women get married late?
Scientifically proven that women have good fertility below or early 30 years of age.

What will happen when girl child numbers get reduced?
Inference: If we are not going to have girl child in the first place and don’t treat them with respect. They will have more options to command over men. Because as the number of women are less, and men being at large, What will be the state of men?

It is time for men to think and act wisely by striking the right balance of nature. Let women survive or shall face the inevitable truth of balance of nature.

Reference: http://captaincassowary.blogspot.com/2007/01/hard-truth-japan-is-dying.html

Technorati Tags: women, men, girl child, India, love, fear, career, marriage

Tested on animals – Mahindra Renault Logan

Event: Mahindra Renault Logan Drivathon
Date: 25-12-2007 (Christmas Day)
Venue: YMCA, Nanadhanam, Chennai
Contact: S.Kumar
Mobile:98409 47464

It is supposed to be fun rally organized by Mahindra Renault Logan to test the mileage of your Mahindra Renault Logan.

• Do you want to know who where the animals?
• and Who tested on them?
• and Who benefited out of this Mahindra Renault Logan Drivathon?

Before we start, Let us understand on how to test Mileage

1. Fill up petrol- full tank
2. check the odometer reading
3. If you have trip meter, set it Zero
4. take a long drive say about 100 and odd KMS, never switch off your car in between your drive (to get good readings)
5. Follow the speed limit (45-55 KMS/hour)
6. Once you reach 100 and odd KMS, go to next fuel station
7. Top up the fuel, to full tank.
8. Note the KMS traveled from your odometer, check the trip meter reading
9. Note check how much of fuel was needed to have it full tank
10. trip meter reading/ top up fuel needed to full tank will give you = Mileage i.e KM per Litre

So what happened at Mahindra Renault Logan Drivathon – car rally
I was there for the event at 8:30 AM at the venue. The event is supposed to start at 9:00AM which didn’t happen, because of the lack of management skills. Flag off happened, after few apologies made by the announcer.

I started to take the drive at 12:09 PM, went to the Fuel station at Venkanarayana Road.

A gentleman approached and said “Sir we will fill the tank full, out of which 5 litres of fuel price will be waived off and the rest you have to pay, Is that fine with you”.

I accepted, this is how they filled the fuel

My odometer readings were noted down and written on the card. My trip meter was made zero. And I started of to the rally.

Most cars had ladies and kids in the car – the best part was that, some car drivers took a break on the road side to take a leak. “What about the ladies and the kids?” What a shame?, Even if they had arranged for some nice place to take a short break for 2 hour long drive, it would have been nice. Well, my family did take a break at the Petrol Pump station at Venkatnarayana road, before the rally started. I realized, so was happy for my family too.

So my trip meter reading said 103 KMS when I was back from Mahabalipuram to Venkatanaraya road Bharat petrol pump station. I was doing between 50 and 60 KMS/hour. I was driving like a monkey as ordered, to execute things as said.

Now the top up started at the pumping station which recorded about 4.155 litres of petrol. So that means 103/4.155 should be my mileage. Which is actually wrong, because the Car fuel indicator says that my petrol tank is still not full. (Check the video)

My mileage is 24.789 KM per litre, WOW, I could believe it. The same car was doing last week, having a mileage of 9 KM per litre

Here is one more catch my fuel indicator was not saying that it is full tank, see the video to believe it. See other photos to know what was my readings.

Click on the image for a larger view

Did you notice the time, which I referred while I entered the pump station 12:09 PM and at what time did I start 12:35 PM and at what time I reached the pump station again 2:59 PM
You want to why the delay

Click on the image for a larger view
Do you see the Mahindra Renault Logan on the opposite side of the road in a queue.

What is explained in the video?
If you noticed the video, I had taken at the time when I reached the YMCA ground, still wondering WHY the fuel indicator is not showing the fuel tank full. So it means that there is enough space to fill up some more fuel to make it full tank. Which most of them didn’t realize.

Now to answer the questions

Do you want to know who where the animals?
there were 100 and odd drivers with their family, driving their cars, following orders and not not having fun on the gracious day Christmas

and Who tested on us?
Mahindra Renault Logan Marketing team

A surprise did happen during the prize distribution ceremony. A owner of Mahindra Renault Logan was agitated and trying to claim for the prize as his car did a 40KM per litre mileage (Diesel version owner)

and Who benefited out of this Mahindra Renault Logan Drivathon?
Can you imagine 100 and odd drivers spending their money to filling up the fuel tank full and driving their own cars and following orders at the mercy of Mahindra Renault Logan team for only one reason to prove that Mahindra Renault can do 33KMs per litre for the petrol version and 37KMs per litre on the Diesel version.
I should say that the marketing guys made little spend by gaining more

1. breakfast (bread sandwich and water, if you like it eat it else leave it. That was stance. Hospitality ZERO)
2. 5 litres of fuel waived off during full tank session
3. lunch (Saravana bhavan – Mini meals)
4. and another 4-5 litres of fuel for top up total of 8-9 litres of fuel while including the 5 litre of fuel which was waived off during the full tank session (Petrol or Diesel)
5. Spend on venue
6. And of course the event management team.

Who are the loser?

1. Fuel to fill up the tank
2. quality family time on the Christmas day
3. apart from that those god damn sponsor stickers from JK tyre and those numbers sticked all over the car. Who is gonna pay to remove that, With out spending money.

Mahindra Renault Logan owners are the ultimate losers to gain new customers

Who were the gainers?
Mahindra Renault Logan Marketing team – to make fake mileage result. It is pretty simple I say, you have around 100 odd drivers at your disposal feed them you have the results.

Do you want to know how this Viral Marketing is supposed to work?
Let’s say 100 and odd Mahindra Renault Logan happy customers, who had good mileage experience is about to unfold the secret to all their friends and relatives, well sort of boasting off that their car did give an ultimate mileage.

If you care for fellow car owners please digg this or post a link on your blogs. Atleast the new car owners can be spared.

some related posts regarding Mahindra Renault Logan

Some more post which are in continuation with Mahindra Renault Logan

1. How I bought my new Mahindra Renault Logan – space, value for Money- Review
2. Why Mahindra Logan, Renault Logan, Dacia Logan?
3. Mahindra Logan – Usability Explored
4. Is your Mahindra Logan in safe hands – After sales, What service
5. Mahindra Logan – Look out for the new version
6. Mahindra Renault Logan free service – unveiled
7. The Devil in my Mahindra Renault Logan

Technorati Tags: Renault, Logan, Mahindra Renault Logan, Review, safety, kids, usability, car, chennai, dealer, howto, best, petrol, diesel, fear, marketing, sales, savings, automobiles

The Devil in my Mahindra Renault Logan

Meet the Devil right here. After I took my car from my first free service, I returned home and went to buy fruits along with my family. After shopping, we got in to the car, my wife and my son did enter the right side back door as the opposite doors was no were possible to open because I had parked next to wall close to the door. Usually they get in to the companion front seat.

So we drove back home and I had completely switched off my car, so did the central locking system open the safety latches, so as to open the door. But the right side rear door was not opening, she was pulling the lever for sometime, She screamed at me to help her unlock the door, sitting in the driver seat, I turned back and pulled the lever, the door didn’t open. The opposite side door was already facing the wall this time too, as I had done the parking next to a wall.

I unlocked my door, that was possible. Then I felt “Shit man, I asked them to fix the rattling noise at the left side front door, Why did they touch the back door? I thought they screwed the back door” I reached to the back door and pull the lever to unlock the back door. I was crazy, how come it works from outside and not inside.

Took the car this morning “Monday” to the service station.
Don’t you want to meet the devil in my Mahindra Renault Logan. Here it is…

Latch or manual lever in ON position top

Latch or manual lever in OFF position top

Some one at the service station had turned the lever to “ON” State.

The best part is that this small lever works manually, and is called the child safety lock for the rear doors.

How does this work?
If you are going to make sure that kids alone are traveling with you, you switch on the lever and then lock the rear doors.

What ever the damn situation may be. Let it be accident or fire or hell freezes over your car. Your kids can’t unlock the back side car doors.
You must noticed in the Cops cars. They put the criminals back at the rear seats and lock it. No matter what, they can’t unlock from inside. Some one needs to unlock the door from outside, even when central door locking unlocks the safety latch.

Why would I choose to have my kid in the back seats while leaving the car in the off state.

What a moron usability on the Mahindra Renault Logan?
Why can’t the child door lock feature be part of central locking system. If the central locking system disables the safety latch, even the door should be made to open from inside.

Update:
I heard from a close friend, all rear door child lock performs the same way as the Mahindra Logan. Just to note, I have updgraded from Maruti 800, so I am totally unaware of the rear child safety lock. Still I would like all cars to posesses intelligent system. So control for the driver to have more control on the doors or atleast the dashboard to have controls so that any passenger can disable the rear door child lock.

Some more post which are in continuation with Mahindra Renault Logan

1. Why Mahindra Logan, Renault Logan, Dacia Logan?
2. Mahindra Logan – Usability Explored
3. Is your Mahindra Logan in safe hands – After sales, What service
4. Mahindra Logan – Look out for the new version
5. Mahindra Renault Logan free service – unveiled
6. The Devil in my Mahindra Renault Logan
7. Tested on animals – Mahindra Renault Logan

Technorati Tags: Renault, Logan, Mahindra Renault Logan, Review, safety, kids, usability, car, chennai, dealer, howto, best, petrol, diesel, fear, marketing, sales, savings, automobiles

FusionCharts Free V2 – Free Flash Charts

Good news from IndSoft Global for Software/ Web developers. Now IndSoft Global is offering its Fusion charts V2 for Free.

Terms of use:

InfoSoft Global grants you a nonexclusive right to use FusionCharts Free subject to the following terms and conditions:

• FusionCharts Free can be used for free if you are a individual/research/commercial user.
• FusionCharts Free can be distributed for free with your free or commercial softwares, irrespective of whether they’re open source or closed source.
• You must not sell FusionCharts Free as a component in itself. However, your commercial product can embed FusionCharts Free.
• You must not represent in any way that you’re the author of FusionCharts Free.

That’s right it is free and the best part is the license, check the full terms of use right here.

Now your websites and products could offer RIA experience with interactive & meaningful flash charts.

You may want to know why the software is free and the comparison between the new Fusion Charts V3 and V2, find the info right here

Start downloading the Free Fusion charts V2 software right here

Like this link, care to share it with fellow developers.

Convert Home made videos to DivX Pro holiday format. Free, limited time offer

Good news for the home video lovers, DivX pro is currently  available for free.

Yeah Free for a limited time only so don’t wait. here is the link to the DivX pro holiday download page

And thanks to Tal Siach for sharing the resource.

Learn Foreign Lanaguges with mango

What if you are able to learn foreign languages at your comfort?
try Mango, languages.

Just tried to learn French, I love the way they spell the French words. Bonjour (“Hello”)

I am sure most school and college students in India would use this portal, All the site needs is little advertisement on the web

One thing I quickly noticed on the usability part, when you sign up they asked for the First Name. I guess they wanted to have it as full name instead of First name, some times typo errors occur.

Wildhogs – true essence of bikers

Dudes these guys rock, Yeah you guessed it right, it is about bikers. I am sure most of us have a group, right from childhood, If you have taken a road trip with your bunch of friends, you will surely love this movie. Most details of movie surely covered my road trips. I had been on road trips twice with my friends and planning for the third, coming week end.

Starring Tim Allen, John Travolta, Martin Lawrence & William H Macy

Why I love this movie?
It is the character William H Macy , a computer geek and not so great biker, making mistakes, At the end of the movie he wins what he wants. He seems to be the looser from the very start of the movie, but wins his hearts desire.

Bikers Attitude?
The essence of bikers is actually conveyed in this movie. You don’t have to be true bikers (macho, arrogant etc), all it needs is the love to go on a long drive and enjoy with friends.

Sure it did win my heart.

Technorati Tags: wildhogs, bikers, road, safety, trips, roadtrip, dudes