Maruti rating has got to do with JD Power

For a month I have been researching on buying a new hatchback, had a Mahindra Renault Logan petrol GLX for 2 and half years and finally gave up on Mahindra’s marketing strategies of reducing the pricing of car. Imagine what happens to early adopters is a big middle finger.

My criteria was responsive, economical, spacious for 2 adults and 2 kids, good mileage and little occupy little space on parking.

Cars I had in mind where, Hyundai i10, Hyundai i20, Fiat Punto, Chevy Spark with gas, Maruti Alto, Maruti wagon R, Maruti Ritz and Maruti A-star.

The real battle was between Chevy Spark with gas and Maruti A-Star Vxi.

No rants out here. Maruti A-Star finally won my family’s heart, and I was happy that I did have to shell out much on the accessories. The deal had sun film control, PU steering grip, PU car seats, Car body cover, Pricol Remote locking and under chassis painting.

PU – imitation leather.

Finally had to give the feed back when people from popular vehicles people call me up, I said my rating was 6/10 for Maruti. The person who call me said it was a problem, check the rating which I have attached as image. I said Maruti has their rating system for which I will not respond. I had my own rating system were 6/10 was actually good.

These are marketing guys gimmicks. I have a feeling J.D Power satisfaction report has got to with Maruti rating system. Where every customer responds with 8/10 naturally J.D power will have to be biased towards Maruti. Check the link below

http://www.indiacar.com/jd_power/default.htm

check the "customer satisfaction index" for 2008. You will understand what I am referring to.

P.S: I believe Chevy Spark will do better in coming days. I received a call from Spark guys and they wanted to analyze on why they lost a customer. I told them about resale value, mileage. It was indeed a call I didn’t expect. I love their "Chevy" car design, interior, responsiveness and handling. Just that, this time it didn’t work out.

tags: Photography, Chennai, Cars, Maruti, Hyundai, Chevy, Fiat, JD Power, Customer Satisfaction

maruti a star

maruti rating card

The Art & Science of Seductive Interactions

Why only few interactions are successful?
It is not just usability, there are few more things beyond to make users to stick on with your product or service.

Know you customers – need & usage

A disappointed salesman of Coca Cola returns from his Middle East assignment.

A friend asked, “Why weren’t you successful with the Arabs?”

The salesman explained, “When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through three posters…

click on the image for a large view

First poster- Aman lying in the hot desert sand…totally exhausted and fainting.

Second poster – man is drinking our Cola.

Third poster – Our man is now totally refreshed.

Then these posters were pasted all over the place

“That should have worked,” said the friend.

The salesman replied “I also didn’t realize that Arabs go from right to left”

Kindly note: this was a forward mail, I liked it, so I am sharing with you all.

Do Freebies players actually worry about the market?

The answer is simply No.

Freebies players actually don’t worry about the market value, they just want their share.

This brings to an interesting note.

A store like Walmart or Saravana Stores (Chennai, India) wants to acquire a million copies of a product and shares it willingness with its distributors and their offering price being half the selling price, and their selling price to consumers being 40 percent off on the product. Remember the distributor gets huge monitory benefit from this deal.

If you being the distributor will you sell the product to them?

If you say YES, you end up as slave to Walmart or Saravana stores, as consumers are going to flood their stores and killing the entire availability of that product in small stores. You being a distributor, the willingness to buy the product from you by small vendors is going to be nil.

If you say NO, what will be your conditions?
The condition has to be. Walmart/ Saravana Stores can sell the same product at 10-20% less than the MRP (maximum retail price) and if they want they can offer any freebies as their wish to promote sales.

In that way the value of the product is still not lost. If you remember the popular tamil magazine Kunkumam their intial offer was with lots of other products as freebies and still maintaining the MRP.

Technorati Tags: sales, distributor, small stores, marketing, freebies, free, chennai, India

How Commercial Software, can fight against the Free Softwares?

Before you jumping in to making of a software you looked in to the market and realized there is enough market share. Now you made it, wanted to test them. You made it free as a beta Phase, you now started making commercial version of the same and by retaining the free version with limited features for people to try.

Guess what? A new player comes and provides a me too version of the software for free, only revenue channel being advertisement inside the product.

How do you fight the free version?

Now let us look at same problem solved by the big software companies, I am just taking 2 examples.

1. Microsoft Windows VS Linux
2. Camtasia snagit VS Firefox addons Screen Grab VS WINK (Free)

Microsoft Windows – People continue to make fun of the “Blue screen of Death” in Windows, but funny bone people continue to run their machines with the same Microsoft Windows OS at least the majority of them.

When the threat came from Linux for Windows, I remember every media said that it was death of Windows and even now people say that web will be the new OS, that is still speculative.

What did Microsoft Windows do?
If I am not wrong, they came with lot of advertisements to educate users about the benefits of using Windows. They came with Windows XP SP1, SP2 & SP3 and fixed as much as they could. They executed it well.

I believe the marketing spend on Microsoft XP could have been almost or significantly nil when XP sales was at its peak. Word of mouth still holds good in business. Techies still continue to say XP is stable compared to Vista and there is no major innovation in Vista, that people have upgrade to Vista.

To say, we are still dependent on Microsoft for most of our office productivity. Aren’t we?

The second story is the most significant one. Their product is easy to create and it requires less effort and they still continue to be leaders in their USP. I am taking about TechSmith the makers of Camtasia Snagit.

They did face the similar issue of free software from the open source community.

The popularity of Firefox add ons created a market slow down for Camtasia Snagit and on top of that was the Freeware software called WINK, it did almost the same functionality of Snagit and it was free and forums was available for support.

How did TechSmith Camtasia Snagit fight?
Camtasia Snagit 7.2.5 the earlier commercial version of the software was given free.

Do you want to know why they made it free?
The story goes like this in the Indian shop vendors or Medical Shops, If you ask for a medicine and if it is currently out of stock, they will send one of their members to collect the same medicine from the medical store just opposite their store or even few streets away to procure the same and give it to their customers. It is that the customer gets a feeling that any medicine he needs can be obtained. And that he will come back to the same medical store if he needed one.

TechSmith didn’t want end users to try free software instead allowed users to try the previous commercial version for free.

I use Camtasia Snagit free edition as I experience the reliable, proven and easy to use screen capturing/recording software. BTW, I have already tried the software and its features, and even know each and every interface. It is just that it is easy to use, Comfortable. The only feeling being left out, that I am unable to use the advanced features, which are available in the current commercial version.

For the extra mileage they have contributed few projects called Jing Project and ScreenCast
That takes care of community etc etc

Final Notes: Winning over Free is difficult, but not impossible. If you believe in Free, you can’t win over Free. Undo the learning and fight against Free. If you wish to.

Technorati Tags: software, free, commercial, fight, microsoft, Linux, techsmith, camtasia, Snagit, Jing, Screencast, story, advertisement, revenue, marketshare

FaceBook killer – Bravo Google Friend Connect

Seems like Google wants to embrace the non social networking sites to be part of social networking sites.

If you thought Myspace, Ning and Facebook made a killing, Please welcome the new Kid on the Block – Google Friend Connect. Do check the introduction video for more elaborate answers.

I see a lot of traffic to be increased to the personal or corporate websites too. All you need to do is sign up then embed few piece of code in to your website and let your friends and customers do the talking (bring the traffic back to you)

How does the traffic happen?
When ever a visitor visits a site and interact, their interactions are being reflected as updates in to the social networking sites which they belong. The updates are not mandatory, if wished, the interactions are reflected.

Corporate sites could integrate friend connect to have more authentic users

Personal websites could bring all friends buzzing among themselves and create new friends too

Bravo Google
An approach to fight spam is unleashed.

Technorati Tags: google, freind connect, friends, social networking, social, networking, traffic, facebook, myspace, ning

Banks in India do operate through 3rd party.

In India privacy doesn’t matter much, at least for the common man. And We Indians don’t make much use of all the facilities that the Banks offer.

Things I learned:
I did have a bank account with ABN Amro for 2 years till 2004 and the minimum balance was 10,000 INR, which of course I didn’t have, so the interest started to eat in to the balance money which I had in my ABN account.

Lesson 1: If you can’t maintain a minimum balance please close your account. Then don’t blame the bank.

The interesting part comes here check this image below, click on the image for a  larger view

I had closed the account in 2004 and still been getting the updates in my email account from the bank. So that means they don’t have a system which notifies that this account is closed.

Lesson 2: If you don’t want to receive spam mails kindly update your details with the bank

When talking about updating  here is one more interesting image down below, click for a larger version

The login didn’t happen at ICICI and the check the regret message dated Aug 14th 2002. Abandon pages still exist on the server. check this link http://www.icicibank.com/Regret.html
you should still be seeing this link.

BTW Citibank is no exception. They keep sending SMS and calling me up to let me know that they would be interested in increasing the credit limit increase to higher amount, Which I am not interested and had told over the phone to update their system that I am not interested in that offer.
Click on the image below for a larger view

Lesson 3: Never submit online forms with your personal details unless you are quiet sure that your private data remains private

I do remember the advertisements on banks offering loans use to exist on some 3rd party sites. When clicked on the link it would take to a banner landing page. How many of you checked for the privacy of your data, i.e on which server does that page exist. Assuming if you clicked on X bank banner did you land on X bank website.

And we continue to scream at our Mobile service provider that the DND system is not put in to use.

How many of us use Bank by Phone for the following?

1. Deposit money
2. Withdraw money
3. Demand Draft / Pay Order
4. checkbook request

And we continue to say that we had a long wait at the bank.

Lesson 4: Use Phone by Bank or Internet access to finish your work. For 50 RS + taxes will be much lesser than your precious productive time at work and less on your fuel expenses.

OK, I accept that there are quiet a few banks which don’t offer the above, but will have to change in due course of time.

Technorati Tags: bank, India, 3rd party

Tested on animals – Mahindra Renault Logan

Event: Mahindra Renault Logan Drivathon
Date: 25-12-2007 (Christmas Day)
Venue: YMCA, Nanadhanam, Chennai
Contact: S.Kumar
Mobile:98409 47464

It is supposed to be fun rally organized by Mahindra Renault Logan to test the mileage of your Mahindra Renault Logan.

• Do you want to know who where the animals?
• and Who tested on them?
• and Who benefited out of this Mahindra Renault Logan Drivathon?

Before we start, Let us understand on how to test Mileage

1. Fill up petrol- full tank
2. check the odometer reading
3. If you have trip meter, set it Zero
4. take a long drive say about 100 and odd KMS, never switch off your car in between your drive (to get good readings)
5. Follow the speed limit (45-55 KMS/hour)
6. Once you reach 100 and odd KMS, go to next fuel station
7. Top up the fuel, to full tank.
8. Note the KMS traveled from your odometer, check the trip meter reading
9. Note check how much of fuel was needed to have it full tank
10. trip meter reading/ top up fuel needed to full tank will give you = Mileage i.e KM per Litre

So what happened at Mahindra Renault Logan Drivathon – car rally
I was there for the event at 8:30 AM at the venue. The event is supposed to start at 9:00AM which didn’t happen, because of the lack of management skills. Flag off happened, after few apologies made by the announcer.

I started to take the drive at 12:09 PM, went to the Fuel station at Venkanarayana Road.

A gentleman approached and said “Sir we will fill the tank full, out of which 5 litres of fuel price will be waived off and the rest you have to pay, Is that fine with you”.

I accepted, this is how they filled the fuel

My odometer readings were noted down and written on the card. My trip meter was made zero. And I started of to the rally.

Most cars had ladies and kids in the car – the best part was that, some car drivers took a break on the road side to take a leak. “What about the ladies and the kids?” What a shame?, Even if they had arranged for some nice place to take a short break for 2 hour long drive, it would have been nice. Well, my family did take a break at the Petrol Pump station at Venkatnarayana road, before the rally started. I realized, so was happy for my family too.

So my trip meter reading said 103 KMS when I was back from Mahabalipuram to Venkatanaraya road Bharat petrol pump station. I was doing between 50 and 60 KMS/hour. I was driving like a monkey as ordered, to execute things as said.

Now the top up started at the pumping station which recorded about 4.155 litres of petrol. So that means 103/4.155 should be my mileage. Which is actually wrong, because the Car fuel indicator says that my petrol tank is still not full. (Check the video)

My mileage is 24.789 KM per litre, WOW, I could believe it. The same car was doing last week, having a mileage of 9 KM per litre

Here is one more catch my fuel indicator was not saying that it is full tank, see the video to believe it. See other photos to know what was my readings.

Click on the image for a larger view

Did you notice the time, which I referred while I entered the pump station 12:09 PM and at what time did I start 12:35 PM and at what time I reached the pump station again 2:59 PM
You want to why the delay

Click on the image for a larger view
Do you see the Mahindra Renault Logan on the opposite side of the road in a queue.

What is explained in the video?
If you noticed the video, I had taken at the time when I reached the YMCA ground, still wondering WHY the fuel indicator is not showing the fuel tank full. So it means that there is enough space to fill up some more fuel to make it full tank. Which most of them didn’t realize.

Now to answer the questions

Do you want to know who where the animals?
there were 100 and odd drivers with their family, driving their cars, following orders and not not having fun on the gracious day Christmas

and Who tested on us?
Mahindra Renault Logan Marketing team

A surprise did happen during the prize distribution ceremony. A owner of Mahindra Renault Logan was agitated and trying to claim for the prize as his car did a 40KM per litre mileage (Diesel version owner)

and Who benefited out of this Mahindra Renault Logan Drivathon?
Can you imagine 100 and odd drivers spending their money to filling up the fuel tank full and driving their own cars and following orders at the mercy of Mahindra Renault Logan team for only one reason to prove that Mahindra Renault can do 33KMs per litre for the petrol version and 37KMs per litre on the Diesel version.
I should say that the marketing guys made little spend by gaining more

1. breakfast (bread sandwich and water, if you like it eat it else leave it. That was stance. Hospitality ZERO)
2. 5 litres of fuel waived off during full tank session
3. lunch (Saravana bhavan – Mini meals)
4. and another 4-5 litres of fuel for top up total of 8-9 litres of fuel while including the 5 litre of fuel which was waived off during the full tank session (Petrol or Diesel)
5. Spend on venue
6. And of course the event management team.

Who are the loser?

1. Fuel to fill up the tank
2. quality family time on the Christmas day
3. apart from that those god damn sponsor stickers from JK tyre and those numbers sticked all over the car. Who is gonna pay to remove that, With out spending money.

Mahindra Renault Logan owners are the ultimate losers to gain new customers

Who were the gainers?
Mahindra Renault Logan Marketing team – to make fake mileage result. It is pretty simple I say, you have around 100 odd drivers at your disposal feed them you have the results.

Do you want to know how this Viral Marketing is supposed to work?
Let’s say 100 and odd Mahindra Renault Logan happy customers, who had good mileage experience is about to unfold the secret to all their friends and relatives, well sort of boasting off that their car did give an ultimate mileage.

If you care for fellow car owners please digg this or post a link on your blogs. Atleast the new car owners can be spared.

some related posts regarding Mahindra Renault Logan

Some more post which are in continuation with Mahindra Renault Logan

1. How I bought my new Mahindra Renault Logan – space, value for Money- Review
2. Why Mahindra Logan, Renault Logan, Dacia Logan?
3. Mahindra Logan – Usability Explored
4. Is your Mahindra Logan in safe hands – After sales, What service
5. Mahindra Logan – Look out for the new version
6. Mahindra Renault Logan free service – unveiled
7. The Devil in my Mahindra Renault Logan

Technorati Tags: Renault, Logan, Mahindra Renault Logan, Review, safety, kids, usability, car, chennai, dealer, howto, best, petrol, diesel, fear, marketing, sales, savings, automobiles

Creative Kiddo Contest – Win POGO TV MAD kits

Creative Kiddo brings contest in association with POGO TV fan club.
Win MAD kits by entering the contest. check the contest details here

Why Mahindra Renault Logan, Renault Logan, Dacia Logan?

Dacia Logan

Renault Logan

Mahindra Logan

Did you notice the contents of the links, Yes it is the same car. So ultimately it is Dacia Logan under the rebranded name of Renault and marketed in India under the name of Mahindra and Renault.

So why choose a Logan?
I just fell for the price and the boot space.

1. Price: A entry level sedan at the price of premium hatch back.
2. Boot space: more than, Honda City WOW. I travel to my native place. All the time I had baggages placed inside the cabin of my Maruti 800. Didn’t want things around me any more.
3. Lots of Space: Room/ head space.
4. Of course the tubeless tires

Just like Maruti 800 is the entry level for hatch back, I would say Mahindra Renault Logan is an entry level for a Sedan. Don’t expect too much…

Here is my test drive experience on Mahindra Renault Logan

Some more post on Mahindra Renault Logan

1. How I bought my new Mahindra Renault Logan – space, value for Money- Review
2. Mahindra Logan – Usability Explored
3. Is your Mahindra Logan in safe hands – After sales, What service
4. Mahindra Logan – Look out for the new version
5. Mahindra Renault Logan free service – unveiled
6. The Devil in my Mahindra Renault Logan

Technorati Tags: Renault, Logan, Mahindra Renault Logan, Review, safety, kids, usability, car, chennai, dealer, howto, best, petrol, diesel, fear, marketing, sales, savings, automobiles